Is Maotai a luxury and should we be proud?

â–  One of the words Maotai has become a luxury brand. If it is the "puffiness" of public money consumption, such a "luxury championship" should not be worth mentioning.

According to reports, Hurun's “2012 China Multi-millionaire Brand Tendency Report” published on January 11 revealed for the first time “2012 Hurun’s Top 10 Most Gifted Brands to be Granted by the Regal” and “2012 Hurun Global Top 10 Most Valuable” "The luxury brand", among which Maotai ranks fourth in the world with the brand value of 12 billion US dollars in the list of "rich and attractive gifts", Wuliangye ranked sixth. Maotai ranked second only to Louis Vuitton, Cartier and Hermes, not only more than Hennessy, Remy Martin, even more than the smash hit Apple, Mercedes-Benz, Chanel brand value.

Maotai Ye Hao, Wuliangye worth mentioning, these high-end wine from small and large, from the rich and the wealthy, from the ambiguous and extravagant, and has introduced dazzling "Need for the best", a mystery, most Chinese people know that: Public funds Consumption and gifting needs. And this has recently been "authoritative proof" - Shenzhen Municipal Party Committee Secretary Wang Rong said, "There is no public funds consumption, Maotai will not be so expensive."

In spite of repeated orders from the parties concerned, eating and drinking constrains on public funds have been repeated. However, the phenomenon of no order or prohibition can be found everywhere. Some departments, localities, and state-owned large and medium-sized enterprises look for opportunities to feast their drinks. Maotai, Wuliangye and other high-end liquors are often indispensable. As for gifts, of course, there are both public and private funds, but a considerable part or "public need." - Some of the needs of the public family, or "need to be public" - courtesy of people must be sought, the need to accept the use of the power of the public to give yourself a little convenience.

As some media have disclosed, this is not only a “luxury land”, but the “list” of luxury brands such as Hennessy and Remy Martin has to some extent depend on the consumption of China’s “public needs” and “demand for public spending”. Only people belong to “on-the-street operations” and only purchase and sell this road, while some “local extravagance” occupy the home field advantage, multi-pronged approach, “special supply”, “defining brand production”, “limited designation”, various “plus "Factors" emerge one after another.

Regardless of whether Cartier or Hermès ranked before Moutai or Mercedes-Benz or Chanel ranked after it, the quality of their products, services, etc. are global reputations. These "into luxury brands" go abroad and go to the world, relying on the Willingness to fight hard, real word of mouth.

As for Maotai, what is the real consumption of "public demand" and "domestic demand" even if it is in China? As for “going to the world”, it is advisable to go casually to a supermarket or liquor store in a non-East Asian country to see how Moutai’s “volume” and then talk about other things.

In the final analysis, China’s so-called “into extravagance” list is largely a “puffiness” under the consumption of public funds. This kind of “luxury championship” is not worth mentioning. It is believed that the people of the country would rather hear the news that anti-corruption has achieved practical results, and will not be proud of the sky-high prices of Maotai Spring Festival sales.