Pharmaceutical investment enterprises should consider the agent

In the opinion of medical agent experts, details often determine success or failure, and it is important to pay attention to the details of pharmaceutical investment promotion work. Pharmaceutical investment promotion companies must have product introductions, marketing solutions, analysis data, and profit models. The most crucial point in the details is the model market. If necessary, you must provide the dealer's name and contact information for the model market. This is to earn the trust of the dealer and let him decide the key to the distribution of your product.

For pharmaceutical investment promotion companies, in most markets, the main partners are individuals who have rich local resources and personal connections. Pharmaceutical investment promotion companies have developed to the current resident investment promotion phase and have already had a fairly good say in the local resources and market conditions. When individual agents and businesses cannot effectively develop, it is also necessary to rely on the company’s own team to develop terminals. A good way.

The actual pricing of real-life Chinese medicine investment enterprises adopts the “cost-oriented approach”, that is, the method of increasing the prices in layers. The pharmaceutical agents, as the root of the survival of the investment enterprises, need to work hard to establish a more understanding relationship with each other. Only in this way can the development of the company be guaranteed. Therefore, when dealing with pharmaceutical agents, pharmaceutical investment merchants must also proceed from the actual needs of the agents, become passive and active, and firmly lock the agents around the company.

Therefore, corporate marketing should focus on the analysis and research of customer psychological needs, and dig out valuable marketing opportunities. To this end, pharmaceutical investment promotion companies must strengthen the development of product psychological attributes, attach importance to the product's taste, image, personality, sensibility, etc., and create psychological attributes that are consistent with the psychological needs of target customers. The “reverse” is through market research, first to determine the sales price that can be accepted by the market, and then to find the price of each link in reverse, so as to determine the maximum target cost and sales expense for enterprises when manufacturing products, that is, Prior to product production, the market sales price has been determined.

In addition, medical agent experts believe that products are the key to the existence and operation of commercial enterprises, and they are the fundamental factors that restrict their development. Therefore, the orientation of product agents needs careful consideration. Under the current industry environment, commercial enterprises cannot impulsively represent a good variety, so as to avoid spending a lot of manpower, material resources and energy, and still fail to do so. Pharmaceutical investment enterprises should combine their own advantages in resources, agents and the company's positioning to match the direction of the product, will be able to contribute.