The price of gift box rice in the new year market is generally higher

189 yuan a box of organic rice, 198 yuan a box of fine Wuchang rice, 158 yuan a box of long-grained Northeast rice, net exposure of up to 1280 yuan Lantern soup packet gift box ... ... the festive season approaching, the New Year gift market in addition to traditional In addition to high-end tobacco and alcohol, tonics, and other gifts, rice and other people have become accustomed to daily necessities and have joined in, wanting to share a slice.

“New Year's Street” and “Gift Zone”... The reporter yesterday visited Wal-Mart, Tesco, Century Lianhua and other large supermarkets and found that the New Year gift area became the most popular place to go. In the Lianhua Supermarket at Qingchun Road, crowds of people are everywhere, and many customers carry large bags in their hands. However, although the gift boxes in her hands are still fine, the content has changed. In addition to the most common types of tobacco and alcohol, some people are carrying boxes of rice. In the new year's market area, there is a kind of "rich warehouses, large and clean official food," and the packaging is quite gorgeous. Of course, the price is also very expensive, 3 kg of rice, to sell 108 yuan, 36 yuan / kg. "There is a lot of people who come to ask and buy." The salesperson introduced.

The reporter found that these gift boxes of rice are generally only between 3 kg and 5 kg in weight. They are not too heavy in their hands and are suitable for the size of gifts. “Buying this boxed rice is only for gifts,” said a middle-aged customer with a smile. “If I eat at home, I don’t have enough to deal with for a week.” He admitted that his family’s family were buying bags. Northeast rice, 50 can buy 10 kilograms, "I bought rice is good enough." He said.

On some grain and oil distribution websites and group purchase platforms, this type of rice gift box is emerging one after another. The high price is more than 10 times that of ordinary rice. The reporter saw that the Northeast long-grained fragrant rice gift box, 158 yuan / box, New Year gift box boutique five constant 2.5 kg load, 198 yuan / box. Text description said: Wuchang rice is known as "Gongmi" said, full of particles, hard texture, color and clear and transparent; rice grain is shiny, rich flavor, is the best of rice. On a group buying website, the “original price of 398 yuan” is the price of 189 yuan for the grain gift box at the Valley, and the gift box is 2 bags of 2 kg. The above stated that the raw material used for organic rice is organic rice in Inner Mongolia. The characteristics of its products are six characteristics of “fresh”, “green”, “net”, “gentry”, “full” and “scented”. Shows the opening of the group on January 16th, and 197 people have purchased it in two days.

The rice in the gift box claims to use high-quality, fine-quality products that are finely processed, have better nutritional value and taste. However, there are also doubts in the online forum: “To buy a gift box of rice is to buy a package.” “What nutritious rice, if it is not the pursuit of taste, or the nutritional value of brown rice is better.” For this discussion, the relevant experts of the Municipal Food Bureau believe that The increase in the category and grade of rice products is a good thing for consumers to diversify. However, consumers should also have some knowledge of food for easy selection and screening.

Food experts explained that the food quality of rice mainly includes color, taste, softness and hardness. Such as glutinous rice, the amylose between 19% -18%, cooked after the sticky, medium water absorption, low rice out, good taste, good eating quality. In terms of nutritional value, the nutritional value of brown rice is better than refined rice. Brown rice refers to the removal of husks and retains other parts of the product; refined rice refers to products that only retain the endosperm and remove all the rest. Since most of the nutrients other than carbohydrates in rice (such as protein, fat, cellulose, minerals, and vitamins) are concentrated in the skin, seed coat, extra-endosperm, aleurone layer, and embryos, the nutritional value of brown rice is even greater. It is high, but the texture of brown rice is thick and it is not easy to be accepted. However, with the popularization of knowledge in nutrition science, an upsurge of consumption of brown rice is gradually taking shape.