Mid-autumn melodious foods become mainstream

The Mid-Autumn Festival is a day for friends and relatives to reunite with each other, and it is also a time for friends and relatives to give gifts and connect feelings. The company will also provide some gifts to thank customers and employees. The Mid-Autumn Festival has become a truly “golden schedule” for the gift market. On the occasion of the second largest holiday in the year, major shopping malls have prepared holiday gifts for consumers. Different grades, different price points, and different kinds of gifts are all in sight.

Many types of food are mainly Mid-Autumn Festival, year-round, the more concentrated year-round, the supermarkets have been filled with a variety of gift packages. Counting on these gift packages, which are still mainly food, alcohol, edible oil, boxed fruits and vegetables and other gift-type foods have received more attention from consumers.

Mooncakes Mid-Autumn Festival Gifts No matter how they change, moon cakes are the mainstream, and all supermarkets have, without exception, built mooncake promotion shelves in the most prominent locations. There are not only a wide variety of bulk moon cakes, but also packed moon cakes. These moon cakes have a wide variety of flavors, including ham stuffing, coconut stuffing and egg yolk stuffing, and consumers are dazzled.

In addition to the moon cakes during the festival, edible oil, rice, and noodles became essential reciprocal objects. In supermarkets in some cities, some edible oil brands launched a “buy one get one free” promotion, such as buying oil to send small bags of flour, grains, etc. The supermarket staff said: “At the end of August, many customers came to ask about the prices of edible oil and rice. Although it was at the beginning of the Mid-Autumn Festival, the prices of edible oil, rice, and noodles in supermarkets had not risen sharply.”

Red wine gifts, natural alcohol is essential, in addition to white wine, high-end wine has become the first choice for many consumers. "I'm most afraid of eating sweet moon cakes, but it's just fine with red wine," said Ms. Liu, the consumer. With the approach of the Mid-Autumn Festival, gift delivery of high-end wine is a good choice. Including a Western cultural atmosphere in Chinese traditional festivals has a lot of fun. A person in charge of a wine company said that most of the moon cakes have a sweet taste that can be matched with dry white or ice wine, sweet and sour tastes can neutralize the sweetness of moon cakes, and the two sweet tastes echo each other.

Meat gifts relatives and friends, chickens, ducks, fish and fish is an essential gift, especially chicken and meat has become a traditional gift. "The Mid-Autumn Festival, these two things are definitely sent, this is the old tradition, these years have not changed." Some consumers said.

Sending health into a new trend In addition to traditional gifts, "sending health" has become the most common issue for people when they buy gifts.

Tea tea with health functions has become the new favorite of gifts this year. While there is still a period of time away from the Mid-Autumn Festival, some tea merchants have already begun to take hold of the mid-autumn mooncake market. There are also some tea merchants, but also the concept of "moon cake tea" to attract consumers.

In the past, tea companies mainly sold tea, but now many tea companies implement diversified business operations. In addition to tea and tea, some companies will seize traditional business opportunities, such as Mid-Autumn Festival, Dragon Boat Festival, and the Spring Festival. Products to attract consumers. People in the industry believe that although moon cakes are not available in the Mid-Autumn Festival, the sweetness of moon cakes has caused many people to dare not to open their appetizing mouths to “eat the sea”. Therefore, the concept of “eating moon cakes with tea” is becoming more and more popular. The tea business owner seized the excellent business opportunity of the Mid-Autumn Festival and climbed the "pro" with the moon cake. Tea leaves therefore became a commodity that Mid-Autumn Festival must purchase after the moon cake.

Since the health care products entered in September, the sales volume of sea cucumber, Cordyceps sinensis, bee products, ganoderma lucidum, and ferrets in high-end health products counters has been continuously rising. "The increase in sales is mainly due to more and more people paying more attention to health care," the staff said. “I bought Cordyceps sinensis mainly for parents to express filial piety. After all, sending high-calorie, high-fat foods such as moon cakes is not good for the health of the elderly, so I sent them tonics. Cordyceps sinensis is both necessary for health and generous gifts. , so we chose to send Cordyceps sinensis,” said Ms. Wang, a consumer.

At present, the food safety issue has attracted the attention of the whole society. Consumers pay more attention to product quality and rational consumption, and “product quality, practicality, and benefits” have become the primary considerations for consumers when selecting goods. Industry experts stressed that choosing a big brand for festive goods must go to large shopping malls and specialty stores so that product quality can be guaranteed. Especially for major festivals, many lawless elements take advantage and sell low-quality products. Consumers should be cautious when choosing products.