Investors must be cautious when preparing for investment promotion

Many pharmaceutical investment merchants are accustomed to formulating market policies and marketing strategies when they market new products, which causes the products to be dissatisfied in the regional market. It is not as realistic and feasible as “one place, one policy”, but it is necessary to pay attention to maintaining the overall situation. The market order not only protects the interests of distributors, but also considers the overall situation of the company. Otherwise, the first time the new product fails to be promoted in the regional market, it will have to second-time investment and secondary development. The cost will be higher and the difficulty will be even greater.

Tailored marketing strategies for the regional pharmaceutical investment market. Investigate the area where the dealer is located. After the signing of the contract, a considerable number of pharmaceutical investment enterprises have concentrated most of their energy on one thing: contacting money and shipping. This is likely to be a short-term behavior. To do this, the regional market must “construct and then act”. It must first do a good job in developing the basic work and preparation work for the regional pharmaceutical investment market, which will help increase the success rate of listing products on the regional market. Do not mistakenly cut the firewood."

To create a model market, promote the exchange of experience, increase the credibility and persuasiveness of investment promotion, establish dealer confidence, and summarize the experience of the pharmaceutical investment market, and avoid detours. Enhance the quality of distributors and provide training in products, brands, culture, services, business processes, and pharmaceutical investment market operations for different groups (traders of dealers, market managers, frontline representatives, promoters, etc.).

Reasonably determine the first purchase amount of dealers and check the average inventory, safety stock, delivery cycle and other indicators. Promptly export sales promotion materials to distributors, such as pharmaceutical investment promotion manuals, leaflets (folding pages), CD-ROMs, free gifts, and trial-loaded products. In-depth regional pharmaceutical investment promotion market (synchronized with the market distribution), the establishment of regional marketing and management agencies (such as branches, offices and other agencies), sending sales representatives to help sales, setting up promoters (wage from whom can be specific issues specific analysis).

Actively honor the pharmaceutical investment market policy, reflecting the three principles of speed (in time to cash), sufficient amount (promotion bonus cash, in-kind incentives, etc.), full amount (advertising expenses, sales rebate and other funds). Hold a new product market analysis meeting to allow dealers to participate and enhance their "owner" responsibility. What's more important is that dealers have a deep understanding of the regional pharmaceutical investment market and directly operate product marketing. The products are listed in the initial stage of the regional market, and the market is in a process of constant adjustment. It is necessary for manufacturers to frequently “ventilate” with distributors.