Su wine accused of borrowing high-priced new products in disguise

Business News (Reporter Li Bing) After the NDRC openly criticized the behavior of the liquor industry for frequent price increases, industry experts believe that the desire to raise prices is still rising, and some companies have started to “disguise” in the seemingly calm wine market. Price increase.

Yesterday, it was reported that the Jiangsu Liquor Group, which was jointly established by Yanghe Shares [117.50 2.62% shares] and Shuanggou Shares, has recently launched its first ultra-high-end liquor softening series. It is reported that in addition to the lower price of the "Green Su", the "Cui Su" is as high as 3,000 yuan, and the highest-end "Jinsu" is currently not priced, but it is certainly far more than the most popular Maotai on the market. 53-degree Feitian and Wuliangye [33.20 0.48% shares] some of the high-end products.

At the beginning of this year, the general manager of Shuijingfang [20.48-0.24% shares] also stated that the ultra-high-end liquor price system developed by the company in the future will approach or be slightly higher than Maotai.

A famous domestic marketing expert, who did not want to be named, analyzed that there are suspicions that bypassing the “price increase” process and directly increasing the profit margin by increasing the price. In fact, this is also a disguised price increase. He said: "The 'rising price' caused concern by the relevant departments, the wine industry has lost the main means of infinitely increasing the profit margin, but the fully market-oriented pricing mechanism, so that wine companies will soon find new products to push high prices The new approach, and this is undoubtedly more insurance than frequent price increases, then, there may be an upsurge in the price of new wine products by high prices."